CRM &

Loyalty

Do you need to optimize the performance of your CRM and loyalty work, to increase revenue from existing clients as well as strengthen their loyalty? Curamando’s CRM and loyalty team helps you develop everything from CRM strategies and loyalty concepts, to running the entire implementation and value realization.

How we work

To meet our clients’ needs, we combine CRM and loyalty strategists with analysts, marketing technology experts, and consultants with operational experience. This allows us to have the same team help out with everything from strategy to full value realization, both in single projects and via different line functions.

Our methodology is based on a data-driven process that optimizes your customer communication. This helps us identify the most effective ways to influence customer behavior and create experiences that increase brand loyalty. 

Strategy always comes first, as this ensures that your CRM and loyalty work is based on your overall business goals – whether the focus is to increase revenue, loyalty, reach new audiences, or something else. 

What we do

Our teams combine strategy and execution. This allows us to help you review the results of your CRM work and support you in developing new strategies for CRM and loyalty. But we can also help you implement strategies and run growth initiatives, as well as develop campaigns, and ways of working, find and implement new tools, and optimize customer journeys. 

Here are a few of our most common services:

  • CRM maturity and performance assessment
  • CRM channels assessment
  • Insights and data modeling, e.g. CLV, churn prediction, purchasing propensity
  • CRM and loyalty strategy
  • Personalization and marketing automation
  • Growth pilot – data-driven fast value realization through quick wins and communication experiments

Would you like to know more?

Do you need help from our experts to develop your winning strategy? Or operational support to activate your customer base? Get in touch – we’d love to chat about your challenges and opportunities.

Join us

CRM and loyalty is growing, which is why we are expanding our teams in Stockholm and Gothenburg. Does that sound like something you want to be part of? Get in touch with Patrick Micklin or check out our careers page for current openings. 

Patrik Micklin Manager

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