{"id":14791,"date":"2022-11-14T08:25:07","date_gmt":"2022-11-14T08:25:07","guid":{"rendered":"https:\/\/curamando.com\/curamando-creates-retail-media-unit-to-help-retailers-and-e-commerce-platforms-build-new-revenue-streams\/"},"modified":"2024-10-14T08:30:46","modified_gmt":"2024-10-14T08:30:46","slug":"curamando-creates-retail-media-unit-to-help-retailers-and-e-commerce-platforms-build-new-revenue-streams","status":"publish","type":"article","link":"https:\/\/curamando.com\/no\/blog\/curamando-creates-retail-media-unit-to-help-retailers-and-e-commerce-platforms-build-new-revenue-streams\/","title":{"rendered":"Curamando creates Retail Media Unit to help retailers and e-commerce platforms build new revenue streams"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">October 7, 2022<\/p>\n<p>Curamando, a digital transformation, and growth consultancy, today announced the formation of <\/span><span style=\"font-weight: 400;\">a Retail Media Unit that will assist retailers in the Nordics monetize new revenue streams and <\/span><span style=\"font-weight: 400;\">build retail media networks. <\/span><span style=\"font-weight: 400;\">With the emerging movement for retailers and any e-commerce platform to create their own, <\/span><span style=\"font-weight: 400;\">monetized platforms for endemic and non-endemic advertising, Curamando is announcing its <\/span><span style=\"font-weight: 400;\">Retail Media Unit, driving customer development, and revenue in new channels. The unit will be <\/span><span style=\"font-weight: 400;\">led by Suminder Pal Singh, Charles Ohlsson, and Niklas Nikolaidis from Curamando with long <\/span><span style=\"font-weight: 400;\">experience in supply- and demand-side adtech, revenue operations, and marketplace dynamics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nRetail media is projected to be a +100Bn USD market globally by year-end and it will surpass <\/span><span style=\"font-weight: 400;\">40Bn USD in the US alone in 2022, with Amazon and Walmart leading the industry. \u201cThe <\/span><span style=\"font-weight: 400;\">changing technology and privacy landscape with efficient first-party data, enables e-commerce <\/span><span style=\"font-weight: 400;\">companies and retailers to build new revenue streams and monetize existing services and <\/span><span style=\"font-weight: 400;\">products in a whole new way.\u201d, says Niklas Nikolaidis, Partner, Marketing Technology at <\/span><span style=\"font-weight: 400;\">Curamando. <\/span><span style=\"font-weight: 400;\">Curamando is already seeing demand from major retailers and etailers in the Nordics on retail <\/span><span style=\"font-weight: 400;\">media opportunities. \u201cBrands need a retail media strategy and operating model to leverage new <\/span><span style=\"font-weight: 400;\">and existing market demand\u201d, continues Niklas Nikolaidis at Curamando.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For more info, contact:<br \/>\n<\/span><span style=\"font-weight: 400;\">Niklas Nikolaidis<br \/>\n<\/span>Partner, Marketing Technology<br \/>\nCuramando<br \/>\nTel: +46 760-474343<\/p>\n","protected":false},"author":43,"featured_media":13456,"comment_status":"open","ping_status":"open","template":"","categories":[1],"tags":[],"class_list":["post-14791","article","type-article","status-publish","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/curamando.com\/no\/wp-json\/wp\/v2\/article\/14791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curamando.com\/no\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/curamando.com\/no\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/curamando.com\/no\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/curamando.com\/no\/wp-json\/wp\/v2\/comments?post=14791"}],"version-history":[{"count":1,"href":"https:\/\/curamando.com\/no\/wp-json\/wp\/v2\/article\/14791\/revisions"}],"predecessor-version":[{"id":15349,"href":"https:\/\/curamando.com\/no\/wp-json\/wp\/v2\/article\/14791\/revisions\/15349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curamando.com\/no\/wp-json\/wp\/v2\/media\/13456"}],"wp:attachment":[{"href":"https:\/\/curamando.com\/no\/wp-json\/wp\/v2\/media?parent=14791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curamando.com\/no\/wp-json\/wp\/v2\/categories?post=14791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curamando.com\/no\/wp-json\/wp\/v2\/tags?post=14791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}