Blog

& news

Curamando Performance Media Case For SBAB Nominated For IAB Mixx Awards

Our work for SBAB is a completely data-driven AI controlled programmatic solution aimed for maximizing media effect while minimizing work effort. The total lift in conversions is above 30% and the digital team have been able to redistribute their work effort from unqualified and tedious tasks to more strategic and creative.

“This project proves that AI technology is powerful and already available to the market. The main challenge was for the analytics team at SBAB to let go of their statistical training with correlation calculation of a few variables and trust the AI to dynamically compute thousands of variables. The only thing to worry about was to set targets and connect internal and external data sources. The whole project was done in a few months.” Says John Eriksson, Senior online expert at Curamando

For more information about IAB Mixx Awards, click here.

For more information about data driven marketing and programmatic consulting, contact us.

Blog

Delivering sales and marketing transformation with Salesforce: Curamando opens new Salesforce practice

Recognising the growing success of Salesforce and the need for a boutique Salesforce partner in the Nordics bridging sales and marketing, Curamando is launching its dedicated Salesforce practice launch in Sweden. With a proven track record in helping companies leveraging marketing and sales technology, Curamando now expands its digital consulting services to maximize clients’ success […]

Read more

Blog

Curamando creates Retail Media Unit to help retailers and e-commerce platforms build new revenue streams

October 7, 2022 Curamando, a digital transformation, and growth consultancy, today announced the formation of a Retail Media Unit that will assist retailers in the Nordics monetize new revenue streams and build retail media networks. With the emerging movement for retailers and any e-commerce platform to create their own, monetized platforms for endemic and non-endemic […]

Read more

Blog

How to expand digital sales beyond the Nordics

As life has returned to normalcy, e-commerce growth is plowing back to the pre-covid levels. Some of the e-commerce companies are even reporting de-growth as compared to the previous year. Markets across the US and Europe are experiencing a slowdown. Rising inflation- the war in Ukraine, and high energy cost are some of the factors […]

Read more
Curamando + Sello

Blog

Sello and Curamando team up to help online sellers succeed on marketplaces

The nordic management consulting firm Curamando, which is a part of the ARC Arise Consulting Group, is announcing a strategic partnership with the marketplace integration platform Sello. “Sello’s powerful solution has contributed to an explosion of interest in marketplace business models, an area where we have significant expertise and experience.” – Suminder Pal Singh, Curamando […]

Read more