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Curamando Performance Media Case For SBAB Nominated For IAB Mixx Awards

Our work for SBAB is a completely data-driven AI controlled programmatic solution aimed for maximizing media effect while minimizing work effort. The total lift in conversions is above 30% and the digital team have been able to redistribute their work effort from unqualified and tedious tasks to more strategic and creative.

“This project proves that AI technology is powerful and already available to the market. The main challenge was for the analytics team at SBAB to let go of their statistical training with correlation calculation of a few variables and trust the AI to dynamically compute thousands of variables. The only thing to worry about was to set targets and connect internal and external data sources. The whole project was done in a few months.” Says John Eriksson, Senior online expert at Curamando

For more information about IAB Mixx Awards, click here.

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The Importance of CRM in uncertain times

Is CRM worth considering investing in? If you are yet to be convinced of its beneficial aspects to your business, dive into the following five aspects that highlight Customer Relationship Management as a strategic asset in times of economic uncertainty. Efficiently integrated CRM can be a crucial difference in becoming your industry’s benchmark, and Curamando […]

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Cost-cutting your marketing technology

Marketing teams are under pressure to improve ROI from the technology they’re paying for. Having a lean marketing tech stack has always made a lot of sense and in economic uncertain times like these, it makes more sense than ever. This article explores how you, as a marketer, plan and execute your business plan(s) while […]

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The five cornerstones of CRM – An introduction to Customer Relationship Management

If you succeed with CRM, your customers will be happier, return to your business, and tell their friends how good your products are. Moreover, your employees will feel comfortable and have guidance, data, and tools to drive the business forward daily. A customer-oriented company does not come for free, but it is no utopia. Taking […]

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Content automation is a top priority – but why do most organizations fail?

Marketing automation has come a long way, but we are still missing a key part to really get the full benefit of the investments that have been made. The content production is far too often kept in a silo, with a separate budget and away from the other marketing teams. This is not only costly, […]