Blog & news

Marketing & Customer Acquisition

Marketing automation has come a long way, but we are still missing a key part to really get the full benefit of the investments that have been made. The content production is far too often kept in a silo, with a separate budget and away from the other marketing teams. This is not only costly, […]

Marketing & Customer Acquisition

Local search is becoming increasingly important as mobile use increases and affects search behaviour. In fact, around 46% of searches have local intent. The search behaviour has changed gradually, and the development is placing new demands on search marketing strategies. To have a local SEO strategy based on an optimised Google My Business (GMB) account […]

Data & Analytics, Technology & Tools

During the past few years, online advertising has gone through many changes when it comes to privacy – Adblockers, GDPR and deprecation of third party cookies. During this time, the app advertising space has been spared from a lot of these changes because of differences in the technical foundation. Instead of cookies, the app environment […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

2020 was a different year, to say the least. At the beginning of 2020, companies had to make changes quickly to respond to new customer behaviours. And, many experts say that things aren’t likely to go back to the way it was before the Corona outbreak. What happened to the business landscape in 2020 has […]

Marketing & Customer Acquisition

“Tell us about a successful site migration you have been through from start to finish”. This is a question I was asked almost a year ago. After a short moment of reflection, I had to admit that it is very unusual to be involved as an SEO consultant throughout the entire process. It is much […]

Marketing & Customer Acquisition

As Amazon enters the Swedish market, e-commerce companies will need to understand and master a new form of SEO – how to get a top position in the Amazon search results. Since a lot of you are already familiar with optimising for Google searches, we will approach this subject by comparing Amazon SEO with Google […]

Marketing & Customer Acquisition

Both search engine optimization (SEO) and search engine advertising (SEA) basically serve the same purpose: to improve your visibility in search engines and acquire traffic based on keywords, or more accurately, user intent. But the practical aspects of working with SEO and SEA are quite different. For example, no matter how exceptional your SEO strategy […]

Marketing & Customer Acquisition

Working within SEO, I have come across my fair share of developers. Most have been open-minded, curious, cooperative and generally helpful, but I have also met some who have made the technical part of my job more difficult. Developers who believe that they understand how something works because they read a blog post or product […]

Marketing & Customer Acquisition

This is the second blog post about intent-based search. Before reading this post, we suggest you read the first post here.  Introduction In the previous post, we discussed how we went from traditional SEO work such as keyword research to Google updating its algorithms and now making intent-based search an important aspect of the SEO […]

Marketing & Customer Acquisition

The current situation has put a strain on many digital marketing teams across the globe and it has become necessary to streamline and rationalize businesses at a very fast pace. During these challenging times, it is important that marketers and advertisers keep a logical sense of what is happening and continue to analyze and make […]

Marketing & Customer Acquisition

An introduction to intent-based search In our industry, we have always talked about keywords. Specific words that we can optimize towards in order to generate traffic. When Google was born, what we called “keyword stuffing” was literally a thing. Website owners would target a keyword and just copy-paste the word on their website. The site […]

Marketing & Customer Acquisition

A picture says more than a thousand words. But for search engines, however, it doesn’t – unless you optimize images appropriately! In this post, we share seven tips on how to optimize images for your webpage. Not only will following these tips give more traffic from image searches, but it’ll also make your websites load […]

Marketing & Customer Acquisition

Defining your SEO KPIs is a fun exercise. The KPIs should be slimmed down and made as concrete as possible in order to give effect. It’s about understanding what information is needed to develop the business. The goals of the KPIs are helping you understand, giving insights and providing a basis for future decisions. An […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Background – what is Google Shopping? Google Shopping is a growing ad format which gives companies the opportunity to promote products with images in the search result and to drive quality traffic to the website. For many e-commerce businesses, Google Shopping represents a considerable share of online sales. In the US Google Shopping ads win […]

Marketing & Customer Acquisition

Quality Score is a much-debated metric in the world of Search Engine Marketing. There are probably as many opinions on the topic as there are stars in the sky. However, there are some undeniable facts which we’ll cover in this blog post. Hopefully, this will give you a better understanding of what Quality Score actually […]

Marketing & Customer Acquisition

At 2 pm Eastern Time on September the 24th of 2019, Google started rolling out a Broad Core Algorithm Update. This update will need about a week to take full effect in all markets, and webmasters, as well as businesses that focus on their organic traffic, should expect that there might be shifts in how […]