Blog & news

Marketing & Customer Acquisition

Never underestimate the importance of a strong brand. January 29, 2025 | Reading time: 3 minutes In a pioneering study, tech entrepreneur and co-founder of SparkToro Rand Fishkin, in collaboration with Datos, a Semrush company, has unveiled unprecedented insights into Google search behavior. Analyzing 332 million queries over 21 months, this research sheds light on […]

Marketing & Customer Acquisition

In a move that has caught the SEO community off guard, Google has announced the rollout of the December 2024 core update merely a week after the completion of the November 2024 core update. This is the fourth major core update of the year, following updates in March, August, and November. Here’s what you need […]

Marketing & Customer Acquisition

X, formerly Twitter, is grappling with controversies, prompting marketers to reassess its viability. This article discusses the pros and cons of including X in modern marketing strategies.  By: Sandra Larsson, Advisor, on November 14, 2024 | Reading time: 3-4 minutes X (formerly Twitter) has long been recognized as a pivotal digital space for real-time interaction, […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Is your marketing strategy more of a guessing game than a well-thought-out plan? Many businesses struggle to set clear goals, leading to wasted resources and a lack of direction. This article highlights the necessity of a bottom-up approach for impactful marketing. By: Fabian Ström, Digital Specialist, on October 25, 2024 | Reading time: 5 minutes […]

AI, Marketing & Customer Acquisition

The digital marketing is undergoing a seismic shift. Google’s introduction of AI Overviews, powered by generative AI, is poised to revolutionize how users interact with search results. This new feature promises to provide comprehensive, informative summaries directly in search results, potentially altering the dynamics of search advertising.  By: Emil Nirland, Senior Digital Specialist, on October […]

Marketing & Customer Acquisition, Retention & Loyalty

The Challenge: Getting more bang for the buck Many CMOs face increasingly challenging business targets while being given decreasing marketing budgets. In addition, the ever-changing marketing landscape poses new challenges, and the equation of delivering more value with less money is becoming more difficult to resolve. Curamando wants to share a few insights and strategies […]

Business & Sales Channel Strategy, Data & Analytics

The world of advertising is an ever-growing industry with a revenue of ~1 trillion USD (GroupM 2024 Global Midyear Forecast) and if one area is slowing down, like linear TV advertising, another one grows instead.  The current spotlight is on retail media which in 2024 will receive 16% of total advertising budgets. Thanks to Amazon’s […]

Marketing & Customer Acquisition

Capture the attention of your target audience with content in order to build trust and establish your brand as a thought leader in your industry. Discover the power of compelling content in driving traffic, generating leads, and ultimately, fueling business growth. Let’s dive into how you can leverage content to make your business thrive.  By: […]

Marketing & Customer Acquisition

Create a more organized website structure with keyword mapping and improve your rankings. Working with keyword mapping will increase your chances of gaining ranking and increasing organic traffic as well as user experience.  By: Olof Strömbäck on May 28, 2024 | Reading time: 10 minutes By strategically mapping keywords to specific pages, you can create […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Standing out in B2B advertising is a multifaceted endeavor. Unlike B2C marketing, where a catchy jingle might do the trick, B2B purchases involve lengthy research, multiple stakeholders, and significant investments. This intricate buying journey requires a multifaceted marketing approach to capture attention, nurture leads, and convert interest into sales. In this blog post, we’ll explore […]

Data & Analytics

In the evolving landscape of digital privacy, the phase-out of third-party cookies by major browsers marks a pivotal shift, and marketers face significant challenges in targeting and measuring their efforts. This article explores how you, as a marketer, act in a cookieless world. By: Lisen Malmsten on April 11, 2024 | Reading time: 8 minutes […]

Marketing & Customer Acquisition

With a crowded digital landscape, increased ad blockers, and insufficient measuring metrics, it is no surprise that the industry is looking for new and better ways to optimize its media spend. The question: How can I, as a marketer, spend my limited media budget as wisely as possible? is more pertinent than ever. Buying attention […]

AI, Marketing & Customer Acquisition

What are AI overviews, and how will it impact organic traffic? While there’s no definite answer yet, Curamando’s SEO specialist, Nicole Godor, lays out the hard facts and gives us a glimpse of what lies ahead and how you should adapt to stay ahead of the curve. The information in this article is subject to […]

Marketing & Customer Acquisition

There are not that many CMOs with a budget that allows them to target all different types of searches to reach the audience. But with SEO, they can. By: Per Pettersson on February 27, 2024 | Reading time: 5 minutes A Chief Marketing Officer is responsible for developing and implementing the organization’s marketing strategy, which […]

Marketing & Customer Acquisition

In today’s complex landscape, the discussion around “the right channel mix” is a hot topic. With different channels offering diverse benefits across the funnel, it’s fundamental to understand where to allocate your budget to drive your business outcome. Putting all eggs in one basket can be costly, and spreading thinly across many might not be […]

Marketing & Customer Acquisition

A lot of organic traffic but high bounce rates and low conversion rates? Then, your content likely does not align with your visitors’ search intent. By: Olof Strömbäck on February 5, 2024 | Reading time: 5 minutes Understanding search intent is a valuable tool in optimizing your online presence and ensuring you deliver the right […]