AI, Marketing & Customer Acquisition
3 tips for developing your Content Strategy in an AI-influenced search landscape
In an era where digital landscapes are rapidly evolving with AI search, staying ahead of search behavior trends is crucial for brands aiming to maintain visibility and relevance. It would be naive to think that how we search the internet will remain unchanged in the near future. Therefore, it’s important to stay ahead and avoid […]
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AI
How to Get AI on the Roadmap for Any Team: A Playbook
Is your team struggling to effectively integrate AI? Many organizations find it challenging to identify the right use cases. This article explores using education, workshops, data readiness, and IT collaboration to successfully integrate AI. By: Carl-Johan Färnström, Expert, on November 15, 2024 | Reading time: 5 minutes At Curamando, we have now done multiple AI […]
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AI, Marketing & Customer Acquisition
Navigating the new search landscape: How AI Overviews impact advertisers
The digital marketing is undergoing a seismic shift. Google’s introduction of AI Overviews, powered by generative AI, is poised to revolutionize how users interact with search results. This new feature promises to provide comprehensive, informative summaries directly in search results, potentially altering the dynamics of search advertising. By: Emil Nirland, Senior Digital Specialist, on October […]
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Business & Sales Channel Strategy, Technology & Tools, Transformation & Operative Models
How to use AI in your organization
Do you find it challenging to set up AI in your organization? Let us walk you through a structured approach using the Double Diamond model. By: Lisa Gudmundson on April 26, 2024 | Reading time: 7 minutes In the rapidly evolving digital landscape, AI has become a cornerstone for innovation and efficiency. Yet, organizations […]
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AI, Marketing & Customer Acquisition
How AI overviews impact organic traffic
What are AI overviews, and how will it impact organic traffic? While there’s no definite answer yet, Curamando’s SEO specialist, Nicole Godor, lays out the hard facts and gives us a glimpse of what lies ahead and how you should adapt to stay ahead of the curve. The information in this article is subject to […]
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Business Operations & Merchandising
How to expand digital sales beyond the Nordics
As life has returned to normalcy, e-commerce growth is plowing back to the pre-covid levels. Some of the e-commerce companies are even reporting de-growth as compared to the previous year. Markets across the US and Europe are experiencing a slowdown. Rising inflation- the war in Ukraine, and high energy cost are some of the factors […]
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Business & Sales Channel Strategy, Business Operations & Merchandising
The Amazon launch: 9 important questions to the e-com experts
Should you be nervous about the Amazon launch? What should you be doing right now to prepare? Is there a way to protect your company from the effects of the launch? Curamando’s Partners and e-com experts answer 9 of the most important questions about the Amazon launch. If you would like to learn more […]
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Business Operations & Merchandising
How to sell on Amazon – and why
Joining the world’s largest marketplace is no small decision. And as usual, the devil is in the details. How to sell on Amazon – the pros and cons and ifs and buts and dos and don’ts – that’s what we’ll figure out in this blog post. In in our previous blog post, Amazon is coming […]
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Business Operations & Merchandising
Amazon is coming to Sweden – now what?
The advent of Amazon E-commerce in Sweden has been rumoured and pulled back multiple times but now it seems like everybody’s fears (and hopes?) are finally becoming reality. Amazon is yet to reveal the official launch date of www.amazon.se, so apart from a warehouse in Eskilstuna and the fact that the company is recruiting a […]
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