Blog & news

AI, Data & Analytics

AI implementation strategy for enterprise document management Curamando’s work with a leading contractor organization, employing over a thousand people, began with a clear focus on operational efficiency. Given the CEO’s strategic decision to prioritize AI, our partnership centered on finding a high-impact, foundational project to launch their transformation journey.   Knowledge management challenge The client […]

AI, Marketing & Customer Acquisition

LLMs are transforming how we create and consume content, but AI content doesn’t have to mean low-quality or generic outputs. When strategically managed, it can enhance both content creation efficiency and SEO and GEO performance.  At Curamando, we’ve developed an AI content process that blends human insight with machine speed, ensuring relevance, quality, and SEO […]

Technology & Tools, Transformation & Operative Models

For senior leaders, CDOs, and transformation owners aiming to turn strategic ambition into tangible outcomes.  We’ve seen it in several organisations: an organisation with great data ambition, a clear business strategy, set OKRs, large investments into data platform, and an eager leadership team – but a frustrating sense of waiting to see the effects of […]

Marketing & Customer Acquisition

In 2024, Rexel partnered with Curamando’s CRM & Loyalty team within Eidra to accelerate their digital transformation. Together, they set out to refine automated customer journeys, optimize email communication, and ensure that every digital interaction translated to measurable growth.   Unlocking the potential of email marketing Rexel is a global leader in the distribution of […]

Marketing & Customer Acquisition

Google Responsive Search Ads (RSA) let you reach people right when they’re looking for what you offer. Google’s network reaches billions of people every day. It’s a powerful way to connect with the right audience at the right time and grow your business. But to unlock the full potential of search ads, you need more […]

AI, Data & Analytics

Ever seen an AI app promise a simple plug-and-play experience? Just “connect your data” or do a quick data dump, and let the AI work its magic. Maybe you’ve tried it. Maybe you’ve heard stories from colleagues who have. Sound familiar? Did it actually deliver? If you’re reading this, chances are it didn’t. And you’re […]

Data & Analytics

Swapping guesswork for data-driven results Let’s face it: most of us are just winging it. From breakfast choices to what to wear today, we are basically “walking hypotheses” with zero data to back anything up. Actually, without coffee, the term “walking zombie” is probably a better term for me personally. But what if we started […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Maximize Your App’s Visibility: The Power of Cross-Promotion Through Your Website App Store Optimization (ASO) is essential for driving downloads and visibility in app stores. However, to truly accelerate growth and brand awareness, companies need to look beyond the app stores themselves. Leveraging your website as a cross-promotion engine is a game-changer for any business […]

Marketing & Customer Acquisition

Master the skill and increase your website ranking and traffic Stand out from your competitors and increase your CTR. Meta descriptions are the first impression you make to your audience in the SERP.  They can often be the deciding factor in whether a user clicks through to your site or scrolls past.  In this article, […]

Marketing & Customer Acquisition

SERP stands for Search Engine Results Page and is the page you see after entering a query into a search engine like Google or Bing. SERP meaning goes beyond just a list of links. It’s the digital shopping window where your brand competes for attention, credibility, and clicks. The structure and content of a SERP […]

AI, Data & Analytics, Marketing & Customer Acquisition

In the dynamic world of social media advertising, standing out is crucial. Polestar, in collaboration with Curamando, embarked on a project to refine its social media strategy by integrating creator-driven content. This article outlines the process and results of this collaboration, highlighting the concrete steps taken and the value created. Written by Fabian Ström, Digital […]

Marketing & Customer Acquisition

Pagination plays a vital role in both user experience and SEO performance. When implemented correctly, it helps users navigate large amounts of content while ensuring search engines can properly crawl and index your pages. Let’s explore how to optimize pagination for better SEO results and improved user engagement. Define pagination Pagination refers to the process […]

Marketing & Customer Acquisition

To succeed in today’s dynamic digital marketing landscape, it’s crucial to accurately measure the impact of brand and product launches. How can this be achieved effectively? In this piece, Johan Elmqvist presents a new methodology for measuring brand impact. Written by Johan Elmqvist, Paid Social expert, on April 3, 2025 | Reading time: 5 minutes […]

AI, Technology & Tools

How can AI and machine learning transform your customer insights into powerful strategies for segmentation, upselling, and retention? Written by: Sarah Reichhuber, Data Scientist Consultant and Sara Haas, Data Scientist Expert at Curamando. In today’s rapidly evolving business landscape, the integration of Artificial Intelligence (AI) and Machine Learning (ML) is not just a trend– it’s […]

Data & Analytics, Marketing & Customer Acquisition

Let’s be honest! Measuring true marketing success was never easy, but for a while, we could fool ourselves we had all the answers with advanced attribution models and in-channel insights. However, with an increased focus on data privacy along with cookie limitations and performance marketing automation, we are forced to accept that those days are […]

AI, Marketing & Customer Acquisition

In an era where digital landscapes are rapidly evolving with AI search, staying ahead of search behavior trends is crucial for brands aiming to maintain visibility and relevance. It would be naive to think that how we search the internet will remain unchanged in the near future. Therefore, it’s important to stay ahead and avoid […]