Blog & news

AI, Marketing & Customer Acquisition

LLMs are transforming how we create and consume content, but AI content doesn’t have to mean low-quality or generic outputs. When strategically managed, it can enhance both content creation efficiency and SEO and GEO performance.  At Curamando, we’ve developed an AI content process that blends human insight with machine speed, ensuring relevance, quality, and SEO […]

Marketing & Customer Acquisition

In 2024, Rexel partnered with Curamando’s CRM & Loyalty team within Eidra to accelerate their digital transformation. Together, they set out to refine automated customer journeys, optimize email communication, and ensure that every digital interaction translated to measurable growth.   Unlocking the potential of email marketing Rexel is a global leader in the distribution of […]

Retention & Loyalty

Email marketing continues to thrive in the digital marketing toolbox, yet the strategies that worked before are quietly losing their effectiveness. Many long-held beliefs are becoming outdated, and clinging to these can hinder the effectiveness of campaigns. This article explores five such outdated truths and offers modern strategies to enhance email marketing efforts. By understanding […]

Marketing & Customer Acquisition

Google Responsive Search Ads (RSA) let you reach people right when they’re looking for what you offer. Google’s network reaches billions of people every day. It’s a powerful way to connect with the right audience at the right time and grow your business. But to unlock the full potential of search ads, you need more […]

AI, Data & Analytics

Ever seen an AI app promise a simple plug-and-play experience? Just “connect your data” or do a quick data dump, and let the AI work its magic. Maybe you’ve tried it. Maybe you’ve heard stories from colleagues who have. Sound familiar? Did it actually deliver? If you’re reading this, chances are it didn’t. And you’re […]

Data & Analytics

Swapping guesswork for data-driven results Let’s face it: most of us are just winging it. From breakfast choices to what to wear today, we are basically “walking hypotheses” with zero data to back anything up. Actually, without coffee, the term “walking zombie” is probably a better term for me personally. But what if we started […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Maximize Your App’s Visibility: The Power of Cross-Promotion Through Your Website App Store Optimization (ASO) is essential for driving downloads and visibility in app stores. However, to truly accelerate growth and brand awareness, companies need to look beyond the app stores themselves. Leveraging your website as a cross-promotion engine is a game-changer for any business […]

Marketing & Customer Acquisition

Master the skill and increase your website ranking and traffic Stand out from your competitors and increase your CTR. Meta descriptions are the first impression you make to your audience in the SERP.  They can often be the deciding factor in whether a user clicks through to your site or scrolls past.  In this article, […]

Marketing & Customer Acquisition

SERP stands for Search Engine Results Page and is the page you see after entering a query into a search engine like Google or Bing. SERP meaning goes beyond just a list of links. It’s the digital shopping window where your brand competes for attention, credibility, and clicks. The structure and content of a SERP […]

AI, Data & Analytics, Marketing & Customer Acquisition

In the dynamic world of social media advertising, standing out is crucial. Polestar, in collaboration with Curamando, embarked on a project to refine its social media strategy by integrating creator-driven content. This article outlines the process and results of this collaboration, highlighting the concrete steps taken and the value created. Written by Fabian Ström, Digital […]

Marketing & Customer Acquisition

Pagination plays a vital role in both user experience and SEO performance. When implemented correctly, it helps users navigate large amounts of content while ensuring search engines can properly crawl and index your pages. Let’s explore how to optimize pagination for better SEO results and improved user engagement. Define pagination Pagination refers to the process […]

Marketing & Customer Acquisition

To succeed in today’s dynamic digital marketing landscape, it’s crucial to accurately measure the impact of brand and product launches. How can this be achieved effectively? In this piece, Johan Elmqvist presents a new methodology for measuring brand impact. Written by Johan Elmqvist, Paid Social expert, on April 3, 2025 | Reading time: 5 minutes […]

Retention & Loyalty

Businesses are constantly seeking innovative ways to engage and retain customers. One emerging trend that is gaining significant traction is the concept of ecosystem loyalty programs. Unlike traditional loyalty schemes, these programs offer a comprehensive approach by integrating multiple businesses to provide broader customer benefits. Understanding this trend is crucial for companies aiming to stay […]

Retention & Loyalty

Fostering strong relationships with B2B clients is more crucial than ever, with the business landscape becoming more and more competitive. As companies strive to maintain an edge, B2B loyalty programs have emerged as a strategic tool to enhance client relationships and drive long-term success. This article investigates the significance of B2B loyalty programs, exploring their […]

Retention & Loyalty

In today’s global and competitive market, businesses are constantly seeking new ways to enhance customer loyalty. The loyalty programs on the rise today are no longer like the ones that excelled a few years ago. To keep your program relevant in the loyalty space, it is important to keep updated on recent developments in the […]

Data & Analytics, Marketing & Customer Acquisition

Let’s be honest! Measuring true marketing success was never easy, but for a while, we could fool ourselves we had all the answers with advanced attribution models and in-channel insights. However, with an increased focus on data privacy along with cookie limitations and performance marketing automation, we are forced to accept that those days are […]