Blog & news

AI

“By smooth and clear scoping, we have been able to translate image generation models into real-life business value—daily and at scale.” — Adam Björklund, Chief Growth Officer, Cheffelo Introduction  Cheffelo is a leading Nordic food company delivering meal kits and digital food experiences across multiple brands and markets. With a rapidly growing content operation and […]

AI

Royal BAM Group, a leading European construction and infrastructure company, set out to modernize core renovation workflows through advanced AI and machine learning. With large volumes of high-quality 3D scan data already available, BAM’s ambition was to operationalize machine learning at scale to improve accuracy, efficiency, and decision-making across renovation projects. A strong data foundation, […]

AI

Most AI initiatives stall at the pilot stage. As thin AI wrappers and prompt‑based solutions become commodities, real advantage comes from engineering AI systems that are built to last. Learn why data quality, architectural rigor, and an engineering mindset are what separate AI experiments from scalable business impact, and how to avoid investing in solutions […]

AI

PostNL has successfully used its chatbot, Daan, for several years to support customer service. As the national postal and logistics provider in the Netherlands, PostNL handles millions of customer interactions each year. In 2022, PostNL, with whom we were already building the PostNL app, approached us seeking an innovation boost: how could the user experience […]

AI

Rapid prototyping with the Jumpstart methodology This project highlights our Jumpstart methodology, a fast, cost-effective pressure cooker approach designed to rapidly build and validate working prototypes. In 2024, KLM returned to us, seeking an innovation boost for their critical passenger service kiosks at Schiphol Airport.   AI customer service challenge: Rigid self service kiosk interface […]

AI, Data & Analytics

AI implementation strategy for enterprise document management Curamando’s work with a leading contractor organization, employing over a thousand people, began with a clear focus on operational efficiency. Given the CEO’s strategic decision to prioritize AI, our partnership centered on finding a high-impact, foundational project to launch their transformation journey.   Knowledge management challenge The client […]

AI, Marketing & Customer Acquisition

LLMs are transforming how we create and consume content, but AI content doesn’t have to mean low-quality or generic outputs. When strategically managed, it can enhance both content creation efficiency and SEO and GEO performance.  At Curamando, we’ve developed an AI content process that blends human insight with machine speed, ensuring relevance, quality, and SEO […]

Business Operations & Merchandising

Building a robust operating model has become a key priority for all modern marketing organizations. Whether the goal is to reach a corporate buyer with a complex decision process or to capture a consumer on an e-commerce platform, the fundamentals are the same: clear processes, well-utilized data, and the right set of technological tools. But […]

Technology & Tools, Transformation & Operative Models

For senior leaders, CDOs, and transformation owners aiming to turn strategic ambition into tangible outcomes.  We’ve seen it in several organisations: an organisation with great data ambition, a clear business strategy, set OKRs, large investments into data platform, and an eager leadership team – but a frustrating sense of waiting to see the effects of […]

Marketing & Customer Acquisition

In 2024, Rexel partnered with Curamando’s CRM & Loyalty team within Eidra to accelerate their digital transformation. Together, they set out to refine automated customer journeys, optimize email communication, and ensure that every digital interaction translated to measurable growth.   Unlocking the potential of email marketing Rexel is a global leader in the distribution of […]

Marketing & Customer Acquisition

Google Responsive Search Ads (RSA) let you reach people right when they’re looking for what you offer. Google’s network reaches billions of people every day. It’s a powerful way to connect with the right audience at the right time and grow your business. But to unlock the full potential of search ads, you need more […]

AI, Data & Analytics

Ever seen an AI app promise a simple plug-and-play experience? Just “connect your data” or do a quick data dump, and let the AI work its magic. Maybe you’ve tried it. Maybe you’ve heard stories from colleagues who have. Sound familiar? Did it actually deliver? If you’re reading this, chances are it didn’t. And you’re […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Maximize Your App’s Visibility: The Power of Cross-Promotion Through Your Website App Store Optimization (ASO) is essential for driving downloads and visibility in app stores. However, to truly accelerate growth and brand awareness, companies need to look beyond the app stores themselves. Leveraging your website as a cross-promotion engine is a game-changer for any business […]

Marketing & Customer Acquisition

Master the skill and increase your website ranking and traffic Stand out from your competitors and increase your CTR. Meta descriptions are the first impression you make to your audience in the SERP.  They can often be the deciding factor in whether a user clicks through to your site or scrolls past.  In this article, […]

Marketing & Customer Acquisition

SERP stands for Search Engine Results Page and is the page you see after entering a query into a search engine like Google or Bing. SERP meaning goes beyond just a list of links. It’s the digital shopping window where your brand competes for attention, credibility, and clicks. The structure and content of a SERP […]

AI

Artificial Intelligence (AI) is rapidly transforming the digital marketing landscape. From automating repetitive tasks to delivering hyper-personalized experiences, AI is helping marketers work smarter. But what exactly does AI mean in the context of digital marketing, and how can you leverage it to drive better results? Let’s explore the essentials. Estimated reading time: 2 min […]