Blog & news

Business Operations & Merchandising

Building a robust operating model has become a key priority for all modern marketing organizations. Whether the goal is to reach a corporate buyer with a complex decision process or to capture a consumer on an e-commerce platform, the fundamentals are the same: clear processes, well-utilized data, and the right set of technological tools. But […]

Technology & Tools, Transformation & Operative Models

For senior leaders, CDOs, and transformation owners aiming to turn strategic ambition into tangible outcomes.  We’ve seen it in several organisations: an organisation with great data ambition, a clear business strategy, set OKRs, large investments into data platform, and an eager leadership team – but a frustrating sense of waiting to see the effects of […]

Retention & Loyalty

Email marketing continues to thrive in the digital marketing toolbox, yet the strategies that worked before are quietly losing their effectiveness. Many long-held beliefs are becoming outdated, and clinging to these can hinder the effectiveness of campaigns. This article explores five such outdated truths and offers modern strategies to enhance email marketing efforts. By understanding […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Maximize Your App’s Visibility: The Power of Cross-Promotion Through Your Website App Store Optimization (ASO) is essential for driving downloads and visibility in app stores. However, to truly accelerate growth and brand awareness, companies need to look beyond the app stores themselves. Leveraging your website as a cross-promotion engine is a game-changer for any business […]

AI, Business & Sales Channel Strategy, Business Operations & Merchandising

To keep up in today’s rapidly evolving digital landscape, the ability to drive change and generate growth through data-driven insights and strategies is key. At Curamando, we are dedicated to empowering businesses to navigate these challenges effectively. Estimated reading time: 9 min Businesses today face complex challenges. While growth remains a universal goal, achieving cost […]

Retention & Loyalty

Businesses are constantly seeking innovative ways to engage and retain customers. One emerging trend that is gaining significant traction is the concept of ecosystem loyalty programs. Unlike traditional loyalty schemes, these programs offer a comprehensive approach by integrating multiple businesses to provide broader customer benefits. Understanding this trend is crucial for companies aiming to stay […]

AI, Technology & Tools

How can AI and machine learning transform your customer insights into powerful strategies for segmentation, upselling, and retention? Written by: Sarah Reichhuber, Data Scientist Consultant and Sara Haas, Data Scientist Expert at Curamando. In today’s rapidly evolving business landscape, the integration of Artificial Intelligence (AI) and Machine Learning (ML) is not just a trend– it’s […]

Retention & Loyalty

Fostering strong relationships with B2B clients is more crucial than ever, with the business landscape becoming more and more competitive. As companies strive to maintain an edge, B2B loyalty programs have emerged as a strategic tool to enhance client relationships and drive long-term success. This article investigates the significance of B2B loyalty programs, exploring their […]

Retention & Loyalty

In today’s global and competitive market, businesses are constantly seeking new ways to enhance customer loyalty. The loyalty programs on the rise today are no longer like the ones that excelled a few years ago. To keep your program relevant in the loyalty space, it is important to keep updated on recent developments in the […]

Business & Sales Channel Strategy, Marketing & Customer Acquisition

Is your marketing strategy more of a guessing game than a well-thought-out plan? Many businesses struggle to set clear goals, leading to wasted resources and a lack of direction. This article highlights the necessity of a bottom-up approach for impactful marketing. By: Fabian Ström, Digital Specialist, on October 25, 2024 | Reading time: 5 minutes […]

Business & Sales Channel Strategy

Are you struggling with realizing your digital strategy and meeting evolving customer expectations? Let us guide you through some common complexities of digital transformation and introduce our digital operating model framework. By: Nils Sjöstrand, Business Consultant, on September 5, 2024 | Reading time: 8-10 minutes   Shifting into a digital business model Many organizations are […]

Marketing & Customer Acquisition, Retention & Loyalty

The Challenge: Getting more bang for the buck Many CMOs face increasingly challenging business targets while being given decreasing marketing budgets. In addition, the ever-changing marketing landscape poses new challenges, and the equation of delivering more value with less money is becoming more difficult to resolve. Curamando wants to share a few insights and strategies […]

Retention & Loyalty

Email marketing is one of the most effective digital marketing channels available today. It makes it possible for businesses to reach their audience directly, build relationships, and drive conversions. By: Olof Strömbäck on August 21, 2024 | Reading time: 5 minutes   But is email marketing still relevant? The short answer is yes, and there […]

Business & Sales Channel Strategy

In the complex world of B2B purchasing, many stakeholders and different channels make the journey challenging. Here Lisa Gudmundson explains why understanding customer journeys in B2B sales can help companies achieve their business goals. By: Lisa Gudmundson on July 4, 2024 | Reading time: 9 minutes   The B2B purchasing journey is different from, and […]

Business & Sales Channel Strategy, Data & Analytics

The world of advertising is an ever-growing industry with a revenue of ~1 trillion USD (GroupM 2024 Global Midyear Forecast) and if one area is slowing down, like linear TV advertising, another one grows instead.  The current spotlight is on retail media which in 2024 will receive 16% of total advertising budgets. Thanks to Amazon’s […]

Retention & Loyalty

Isn’t it frustrating to get stuck in a conversation with someone who only talks about themselves? Unfortunately, many companies send out newsletters that are mostly centered around what the sender wants to talk about rather than what the recipient is interested in. Don’t be that company. By: Olof Strömbäck on June 11, 2024 | Reading […]