Blog & news

Business Operations & Merchandising

Building a robust operating model has become a key priority for all modern marketing organizations. Whether the goal is to reach a corporate buyer with a complex decision process or to capture a consumer on an e-commerce platform, the fundamentals are the same: clear processes, well-utilized data, and the right set of technological tools. But […]

Retention & Loyalty

Email marketing continues to thrive in the digital marketing toolbox, yet the strategies that worked before are quietly losing their effectiveness. Many long-held beliefs are becoming outdated, and clinging to these can hinder the effectiveness of campaigns. This article explores five such outdated truths and offers modern strategies to enhance email marketing efforts. By understanding […]

AI, Data & Analytics

Ever seen an AI app promise a simple plug-and-play experience? Just “connect your data” or do a quick data dump, and let the AI work its magic. Maybe you’ve tried it. Maybe you’ve heard stories from colleagues who have. Sound familiar? Did it actually deliver? If you’re reading this, chances are it didn’t. And you’re […]

Data & Analytics

Swapping guesswork for data-driven results Let’s face it: most of us are just winging it. From breakfast choices to what to wear today, we are basically “walking hypotheses” with zero data to back anything up. Actually, without coffee, the term “walking zombie” is probably a better term for me personally. But what if we started […]

AI, Data & Analytics, Marketing & Customer Acquisition

In the dynamic world of social media advertising, standing out is crucial. Polestar, in collaboration with Curamando, embarked on a project to refine its social media strategy by integrating creator-driven content. This article outlines the process and results of this collaboration, highlighting the concrete steps taken and the value created. Written by Fabian Ström, Digital […]

AI, Business & Sales Channel Strategy, Business Operations & Merchandising

To keep up in today’s rapidly evolving digital landscape, the ability to drive change and generate growth through data-driven insights and strategies is key. At Curamando, we are dedicated to empowering businesses to navigate these challenges effectively. Estimated reading time: 9 min Businesses today face complex challenges. While growth remains a universal goal, achieving cost […]

Retention & Loyalty

Businesses are constantly seeking innovative ways to engage and retain customers. One emerging trend that is gaining significant traction is the concept of ecosystem loyalty programs. Unlike traditional loyalty schemes, these programs offer a comprehensive approach by integrating multiple businesses to provide broader customer benefits. Understanding this trend is crucial for companies aiming to stay […]

Retention & Loyalty

Fostering strong relationships with B2B clients is more crucial than ever, with the business landscape becoming more and more competitive. As companies strive to maintain an edge, B2B loyalty programs have emerged as a strategic tool to enhance client relationships and drive long-term success. This article investigates the significance of B2B loyalty programs, exploring their […]

Retention & Loyalty

In today’s global and competitive market, businesses are constantly seeking new ways to enhance customer loyalty. The loyalty programs on the rise today are no longer like the ones that excelled a few years ago. To keep your program relevant in the loyalty space, it is important to keep updated on recent developments in the […]

Data & Analytics, Marketing & Customer Acquisition

Let’s be honest! Measuring true marketing success was never easy, but for a while, we could fool ourselves we had all the answers with advanced attribution models and in-channel insights. However, with an increased focus on data privacy along with cookie limitations and performance marketing automation, we are forced to accept that those days are […]

Marketing & Customer Acquisition, Retention & Loyalty

The Challenge: Getting more bang for the buck Many CMOs face increasingly challenging business targets while being given decreasing marketing budgets. In addition, the ever-changing marketing landscape poses new challenges, and the equation of delivering more value with less money is becoming more difficult to resolve. Curamando wants to share a few insights and strategies […]

Retention & Loyalty

Email marketing is one of the most effective digital marketing channels available today. It makes it possible for businesses to reach their audience directly, build relationships, and drive conversions. By: Olof Strömbäck on August 21, 2024 | Reading time: 5 minutes   But is email marketing still relevant? The short answer is yes, and there […]

Business & Sales Channel Strategy, Data & Analytics

The world of advertising is an ever-growing industry with a revenue of ~1 trillion USD (GroupM 2024 Global Midyear Forecast) and if one area is slowing down, like linear TV advertising, another one grows instead.  The current spotlight is on retail media which in 2024 will receive 16% of total advertising budgets. Thanks to Amazon’s […]

Retention & Loyalty

Isn’t it frustrating to get stuck in a conversation with someone who only talks about themselves? Unfortunately, many companies send out newsletters that are mostly centered around what the sender wants to talk about rather than what the recipient is interested in. Don’t be that company. By: Olof Strömbäck on June 11, 2024 | Reading […]

Data & Analytics

In the evolving landscape of digital privacy, the phase-out of third-party cookies by major browsers marks a pivotal shift, and marketers face significant challenges in targeting and measuring their efforts. This article explores how you, as a marketer, act in a cookieless world. By: Lisen Malmsten on April 11, 2024 | Reading time: 8 minutes […]

Retention & Loyalty

Why should you care about loyalty in the luxury industry? Because loyalty programs within the luxury industry are not just beneficial; they’re critical for cultivating enduring connections with high-value consumers. By: Karin Rise on February 19, 2024 | Reading time: 7 minutes Access programs have emerged as a powerful tool in the realm of luxury […]