Blog & news

AI, Data & Analytics

Ever seen an AI app promise a simple plug-and-play experience? Just “connect your data” or do a quick data dump, and let the AI work its magic. Maybe you’ve tried it. Maybe you’ve heard stories from colleagues who have. Sound familiar? Did it actually deliver? If you’re reading this, chances are it didn’t. And you’re […]

Data & Analytics

Swapping guesswork for data-driven results Let’s face it: most of us are just winging it. From breakfast choices to what to wear today, we are basically “walking hypotheses” with zero data to back anything up. Actually, without coffee, the term “walking zombie” is probably a better term for me personally. But what if we started […]

AI, Data & Analytics, Marketing & Customer Acquisition

In the dynamic world of social media advertising, standing out is crucial. Polestar, in collaboration with Curamando, embarked on a project to refine its social media strategy by integrating creator-driven content. This article outlines the process and results of this collaboration, highlighting the concrete steps taken and the value created. Written by Fabian Ström, Digital […]

AI, Business & Sales Channel Strategy, Business Operations & Merchandising

To keep up in today’s rapidly evolving digital landscape, the ability to drive change and generate growth through data-driven insights and strategies is key. At Curamando, we are dedicated to empowering businesses to navigate these challenges effectively. Estimated reading time: 9 min Businesses today face complex challenges. While growth remains a universal goal, achieving cost […]

Data & Analytics, Marketing & Customer Acquisition

Let’s be honest! Measuring true marketing success was never easy, but for a while, we could fool ourselves we had all the answers with advanced attribution models and in-channel insights. However, with an increased focus on data privacy along with cookie limitations and performance marketing automation, we are forced to accept that those days are […]

Business & Sales Channel Strategy, Data & Analytics

The world of advertising is an ever-growing industry with a revenue of ~1 trillion USD (GroupM 2024 Global Midyear Forecast) and if one area is slowing down, like linear TV advertising, another one grows instead.  The current spotlight is on retail media which in 2024 will receive 16% of total advertising budgets. Thanks to Amazon’s […]

Data & Analytics

In the evolving landscape of digital privacy, the phase-out of third-party cookies by major browsers marks a pivotal shift, and marketers face significant challenges in targeting and measuring their efforts. This article explores how you, as a marketer, act in a cookieless world. By: Lisen Malmsten on April 11, 2024 | Reading time: 8 minutes […]

Data & Analytics

One of the biggest trends for B2B marketing in 2024 is definitely AI-powered personalization. Keeping quality in mind, AI will allow us to create even better CRM programs, more powerful demand generation, and more precise account-based marketing. By: Carl-Johan Färnström on January 29, 2024 | Reading time: 5 minutes Producing personalized content is now easier […]

Business Operations & Merchandising

As life has returned to normalcy, e-commerce growth is plowing back to the pre-covid levels. Some of the e-commerce companies are even reporting de-growth as compared to the previous year. Markets across the US and Europe are experiencing a slowdown. Rising inflation- the war in Ukraine, and high energy cost are some of the factors […]

Data & Analytics, Technology & Tools

During the past few years, online advertising has gone through many changes when it comes to privacy – Adblockers, GDPR and deprecation of third party cookies. During this time, the app advertising space has been spared from a lot of these changes because of differences in the technical foundation. Instead of cookies, the app environment […]

Business & Sales Channel Strategy, Business Operations & Merchandising

  Should you be nervous about the Amazon launch? What should you be doing right now to prepare? Is there a way to protect your company from the effects of the launch? Curamando’s Partners and e-com experts answer 9 of the most important questions about the Amazon launch. If you would like to learn more […]

Business Operations & Merchandising

Joining the world’s largest marketplace is no small decision. And as usual, the devil is in the details. How to sell on Amazon  – the pros and cons and ifs and buts and dos and don’ts – that’s what we’ll figure out in this blog post. In in our previous blog post, Amazon is coming […]

Business Operations & Merchandising

The advent of Amazon E-commerce in Sweden has been rumoured and pulled back multiple times but now it seems like everybody’s fears (and hopes?) are finally becoming reality. Amazon is yet to reveal the official launch date of www.amazon.se, so apart from a warehouse in Eskilstuna and the fact that the company is recruiting a […]

Data & Analytics

As a marketer, you should be more than convinced about the importance of data to deliver value for your customers by now. You should have understood how precious data is flowing from every customer touchpoint. You should have spent some time (months, years) banging your head around problems such as trying to make sense out […]

Data & Analytics, Marketing & Customer Acquisition

Do you know what a CDP is? Not to worry; not many others do. Working within digital marketing nowadays means having to stay on the ball in an industry with year-on-year double-digit growth rates. As a result of this rapid development, digital measurability has increased, and understanding the interaction between different martech platforms, in order […]

Data & Analytics

Having a website but not knowing how people use it is like talking without listening. Whether you’re selling products, driving customers to offline stores or building your brand, Google Analytics takes the guesswork out of measuring how well you’re achieving your website goals. Karl Norling, a data insights expert at Curamando, knows how to get […]